alternative_logoLOS ANGELES, Mar 25, 2010 / — Alternative Apparel, the premier lifestyle apparel and accessories manufacturer, known for its casual offerings and unprecedented comfort, today announced its exclusive partnership with renowned musician and producer Julian Casablancas.

In a strategic effort to cross-promote Alternative’s new iPhone app and Casablancas’s upcoming Spring Tour 2010, the cutting-edge clothing brand will host a sweepstakes via its online store.

Beginning March 22, 2010, Alternative and Casablancas fans can enter to win an assortment of goods with a retail value of $300, including the featured artist’s new solo album, Phrazes for the Young, an Alternative Apparel tee autographed by Casablancas himself, a $200 Alternative Apparel gift card and a selection of other prizes.

Shoppers and music lovers can enter the contest through April 4, 2010 by submitting an official entry form on the Alternative website or simply by downloading the Alternative iPhone app.

The fashion-forward apparel company will then award two lucky individuals with the generous gift packs—one winner from the official entries and another winner from the iPhone app downloads. Both contest winners will be announced on April 6, 2010.

“We’re thrilled to be teaming up with Julian Casablancas, one of the music industry’s most influential and well-respected artists,” said Alternative Chief Creative Officer and founder Greg Alterman.

Alternative has a long history of partnering with musicians due to the shared creative connection, he adds, noting that the brand was founded with creativity and self-expression at its core and those values have been a driving force in our growth ever since.

One of Alterman’s latest developments, the Alternative iPhone app offers a heightened customer experience by providing users with up-to-the-minute news on product launches, fashion trends and current events, as well as access to the hottest new tracks by Casablancas and others on Alternative’s Music Box.

For more info and official sweepstakes rules: