NEW YORK, Mar 29, 2010 / FW/ — Last week, Michelle Smith, the designer behind the label Milly revamped the label’s site, www.millyny.com  and added an e-commerce channel to boot. For the first time, Milly fans will be able to shop the collection directly!

Visitors can shop the runway (Click & Buy), visit Michelle’s Interactive Studio where visitors can get an inside look at her workspace and inspirations and get behind the scenes look backstage at the show.

Famous for its Palm Beach palette with an Upper East Side polish, Milly was founded in 2000 by Michelle Smith after stints in Paris working for Hermes and Dior. The collections consistently turn out feminine pieces and classic silhouettes in personally designed fabrics and prints.

Below are some pieces that are available at www.millyny.com

Water Lily Metallic Jacquard Jacket, $495; Silk Gauze Ruffle Cami, $215; Raw Silk Gathered Shorts, $190
Water Lily Metallic Jacquard Jacket, $495; Silk Gauze Ruffle Cami, $215; Raw Silk Gathered Shorts, $190

Kaleidoscope Print One-Shoulder Bow Dress, $335
Kaleidoscope Print One-Shoulder Bow Dress, $335

Diamond Cotton Piqué Beaded Dress, $425
Diamond Cotton Piqué Beaded Dress, $425

Camilla Teardrops Necklace, $265
Camilla Teardrops Necklace, $265

Deco Crystal Necklace, $195
Deco Crystal Necklace, $195

Milly Links Cuff, $225
Milly Links Cuff, $225