BANGKOK, Mar 19, 2010 / — With the goal of expanding trade opportunities, The National Federation of Thai Textile Industries launched the “Textile and Apparel Development for Export to Japan under JTEPA Framework” enabling Thai manufacturers to acquire profound understanding of the Japanese market requirements.
Mr. Dej Pathanasethpong, Chairman of the National Federation of Thai Textile Industries, said: “Initiated under the Japan-Thailand Economic Partnership Agreement, or JTEPA, this project is mostly funded by Japan’s Ministry of Economy of Trade and Industry (METI) who has sent specialists to advise participating Thai manufacturers on marketing strategy, opportunity, strengths and weaknesses, fashion trends and manufacturing techniques.”
The development process in the project started with Thai manufacturers’ representatives being sent to Japan in July 2009 to do research on the Japanese apparel market and find useful fabric samples according to the advice of designated Japanese specialists.
At the same time a team of Japanese specialists was sent to Thailand to visit weaving, dyeing and finishing factories where they gave advice for further improvements. From here weavers and dyers joined in carrying out experiments and finalizing their best possible fabric samples, and sent them to apparel factories who made finished products as guided by the specialists.
The making is based on Natural Mind concept from which Thai manufacturers are encouraged to design and create unique products of their own free will.
Fabric and costumes developed by participating manufacturers in the project will be displayed at the Japan Pavilion in BIFF & BIL 2010, ASEAN Integration Textiles – Apparel – Leather to be held during 1-4 April 2010 at Challenger Hall 1-3, IMPACT Muang Thong Thani.