LOS ANGELES, Apr 6, 2010 / FW/ — Alternative Apparel, known for its quest to create the perfect tee and also for its eco-friendly line Alternative Earth unveiled its Fall 2010 collection on Mar 22, 2010 with a fashion show and party at its new Los Angeles offices and showroom.

Inspired by the classic 1930s Americana and its vaudeville culture, the Alternative Apparel Fall 2010 collection proposes an eclectic collection of nostalgic pieces with a modern twist.

Inspired by classic 1930s Americana and its wonderfully unique vaudeville culture, the collection, which is entitled “The Show Must Go On” captures the sophisticated minimalism and enduring optimism of a bygone era. The presentation introduced a fashion carnivale of key trends and styles with the brand’s signature vintage softness.

“The fall/winter 2010 collection is all about street-wise sensibility with an edge,” said Alternative Chief Creative Officer and founder Greg Alterman. “These pieces are chic, smart and practical–a much-needed response to the current economic client and global value shift in the fashion world.”