DALLAS, Apr 13, 2010 / FW/ — Cotton Incorporated’s “Fabric of Our Lives” campaign is on its way to become an institution as it becomes what has been promised – getting entwined in the fabric of our lives as new campaigns are created regular and often.
For 2010, international recording artists Leona Lewis and Colbie Caillat headline the two new commercials created by DDB New York and styled by Anthony Franco, present a rich and colorful montage of the artists’ lives in cotton fashions by such well-known designers as Dries Van Noten, Marc Jacobs and Alexander McQueen.
The new campaign feature high fashion touches and the feel is of the moment. At the same time, Leona and Colbie apply their individual styles to the lyrics while living their lives in cotton apparel from globally-recognized designers.
The videos include the two 30-second spots for the campaign and interviews with Leona and Colbie as they discuss the making of the ad, their favorite clothes and their upcoming tours.