HONG KONG, May 4, 2010 / — Reflecting the brand’s pillars of masculinity, luxury and quintessential Britishness, Alfred Dunhill opened the doors of its new Hong Kong home to the public in mid-March.
Housing an impressive range of good that embody the famed Alfred Dunhill taste for luxury and attention to detail, the new store also distinguished itself by a range of unparalleled services, including a Bespoke Tailoring service, fine wine reserve, restaurant and bar.
Situated in the heart of the financial district, Alfred Dunhill has relocated within the premises of Prince’s Building and the Home of Alfred Dunhill continues to boast one of the city’s most prestigious addresses: Prince’s Building, No. 10 Chater Road.
The 7,800 square foot Home is spread over three floors, offering generous proportions essential for ease and indulgence.
Ground Floor – Formalwear, Leather goods and Accessories
The Ground Floor boasts the stylish Alfred Dunhill luxury menswear collections, uniting style, heritage, innovation and functionality.
Adding a layer of sophistication and distinction to the interior are unique artworks by Maximal Studios, hand painted by master artists on various walls, furniture and objects throughout the Home.
Each of the small, exquisitely detailed paintings relate to the history and life of Alfred Dunhill, and speak of a tradition of artistic talent and impeccable craftsmanship.
Mezzanine – Alfie’s Restaurant & Bar by KEE, Berrys’ Fine Wine Reserve by Berry Bros & Rudd
Reminiscent of an eclectic British study, Alfie’s by KEE is set to become the local destination for modern British cool. Designed by KEE signature architect Gavin Tu in collaboration with Alfred Dunhill and KEE founder & Chairman Christian Rhomberg, Alfie’s interiors are distinguished by cool reflective surfaces, dark woods, leathers and fabrics in warm hues.
First Floor – Casualwear, Bespoke Tailoring and Customer Care
In addition to a relaxed and yet perpetually debonaire collection of casualwear, the first floor houses the customer care centre, created to ensure the Alfred Dunhill philosophy that true luxury service extends well beyond the purchase of a Alfred Dunhill piece. Finally, for the true sartorialist, the crowning glory of the Hong Kong Home is the Bespoke Tailoring section.
Home of Alfred Dunhill
Shop G5, G/F, Prince’s Building
10 Chater Road
Central, Hong Kong