Gerard Butler, Karla Otto and Stefano Tonchi

PARIS & CANNES, May 22, 2010 / FW/ — With Juliette Binoche, Gerard Butler, Kenneth Cole and Lady Victoria Hervey leading the guest list, Marina Garzoni, executive director of Style Star & Stefano Tonchi, editor in chief of W Magazine celebrated the fashion pioneers of short film with an exclusive gala dinner during the Festival de Cannes.

Other notable guests at the Style Star Lounge included Carine Roitfeld, Karla Otto, Ellen von Unwerth, Peter Dundas, Riccardo Tisci, Eva Cavalli, Eva Riccobono, Jesse Williams and Tolula Adeyemi

A new addition to the Cannes Film Festival landscape, the Style Star Lounge brings together film, fashion and technology on La Croisette from May 12-23, 2010.

Marina Garzoni, founder of the Style Star concept, in collaboration with MSN Microsoft, AMG Mercedes and Mikros Image made the 1,000 square meter lounge on the Croisette in front of the Carlton Hotel possible.

Kenneth Cole, Marina Garzoni and Gerard Butler
Kenneth Cole, Marina Garzoni and Gerard Butler

The Style Star Lounge is a new concept space positioned at the crossroads of cinema, fashion and technology.

Central to the concept is short film content, featuring both branded and independent clips, which are adapted across media formats and made accessible to a wider public.

An online channel developed in partnership with MSN (stylestar.msn) broadcasts quality content dedicated to film, celebrities and fashion from May 12th-23rd.