MILAN, May 18, 2010 / FW/ — Hollywood Living International Milano; it’s a new concept bar, a new all-purpose place, it’s a scene to be seen, the newest place in Milan where the hippest and coolest hang out.

Hollywood Living International Milano is the newborn project by Studio Rotella that had its opening party in Milan, with an exceptional red carpet, on May 13th and a special preview on the 12th.

Hollywood Living International Milano – a new all-purpose place – projected by Fabio Rotella – where fashion, design and art – curated by Cardi Gallery and on sale to the public – blend together

A new concept-bar – it’s an all-purpose place for exhibitions and cool happenings, mixing perfectly fashion, art and design.

Located at Via Vittor Pisani 6, the 400-square-meter-space distributed on two floors will host artists, special guests and celebrities. It will be a destination for “day & night” entertainment where the “no stop” service, from breakfast to after-dinner, will be complement of a meeting lounge and an internal art gallery curated by the famous Cardi Gallery of Milan, that will periodically exhibits video-installations and artworks by new and more famous international artists.

And some works of contemporary artists curated by Cardi Gallery will be on sale and exhibited because they are perfectly in tune with the mood of the location. Among these there are “Distance from here” by David Salle, and also Laugh by Damien Hirst, a serigraph on paper with diamond powder, and Scissor by Vik Muniz, a print done with silver gelatine that measures 101,6 x 217 cm.

On show there are also some objects designed by Fabio Rotella like the chair-sculpture “Relax Chair” made of gold-plated steel and the abat jour made of Murano glass “Matilda” designed for Venini.

The location – a lounge, where an internal shop sells a limited edition collection of clothes and accessories branded HOLLYWOOD LIVING INTERNATIONAL MILANO – grows out of the need of the group to create a different meeting pole that can please a changeable target with many different interests.

And to complete a full optional service there will be not only a different cuisine day by day, but also a valet parking service 24 hours a day, useful to avoid waste of time looking for a place to park.

Furniture is all white and the light system is vanguard in all the different areas that have also a wi-fi system for the best entertaining and communication possibilities.

And, above all, an exclusive for the place, for the first time there will be the Betella spumante – among the partners of the project – branded HOLLYWOOD LIVING INTERNATIONAL MILANO with a golden label and a Gold 24kt bottle that will be served in an ice bucket shaped like a gold ingot.