LOS ANGELES, May 18, 2010 / — To borrow an old mantra for Itty Bitty Bra, you’ve come a long way baby! From a niche underwear market, Itty Bitty Bra had gone to the spotlight and was among the featured sponsors at the recent 12th Annual Young Hollywood Awards held here at the Wilshire Ebell Theatre.

Ensconced in the VIP backstage gifting area, Jane Hodgdon, designer and creator of Itty Bitty Bra received some of the hottest young stars who were being honored for their achievements including “Twilight’s” Ashley Greene and Nikki Reed, “The Vampire Diaries” Nina Dobrev, and “90210”s Jessica Stroup.

The intimate apparel brand for small to average women is now the lingerie of choice of some of the biggest celebrities in entertainment, sports and fashion.

For women who are constantly in front of the cameras and therefore need to look perfect in their glamorous outfits, Itty Bitty Bra provides perfect fit with its patented cup design that prevents gapping or puckering beneath shoulder baring dresses and slinky strapless red carpet evening gowns.

Additionally, the comfortable support works well for professional female athletes for competitive events. Some of Itty Bitty Bra’s other celebrity following include Taylor Swift, Rachel Ray, athlete Misty May-Treanor, actress Amber Heard, Jessica Lowndes of the CW’s “90210”, and ABC’s “Dancing with the Stars” Samantha Harris and Cheryl Burke.

Itty Bitty Bra combines comfort and style in high quality fabrications and a variety of colors and prints. Available in a range of sizes 32AAs through 38B as well as matching camisoles, thong panties and boy shorts, Itty Bitty Bra retails from $15 to $65 nationwide in specialty boutiques and stores including Fred Segal in Santa Monica, CA and on the website www.ittybittybra.com