FLORENCE, Jun 17, 2010 / — Moschino and Kartell continue their collaboration with the unveiling of their first ever plastic footwear collection at Pitti W today.

Lightweight and colorful, the BowWow ballet flat shoes are entirely made from interwoven plastic with the addition of the iconic Moschino bow. The shoes are available in red, white and black, plus a wide range of summer colours – peach, geranium, yellow, forest green and periwinkle blue – and a two-tone version with black uppers and white bows.

The “BowWow” shoes are the fruit of Kartell’s progress in the design of surfaces and textures, and are manufactured with an Italian industrial molding process using a top-quality, non-toxic thermoplastic
technopolymer that is 100% recyclable.

“The synergy between Kartell and Moschino is rooted in the creative and experimental identity of the two Italian brands, which has led them to work together on projects that extend from design to fashion and vice versa. The “Bow Wow” shoes are a result of this reciprocal influence and are both a design object and an accessible, fun fashion accessory”, commented Rossella Jardini, Moschino’s Creative

The Moschino-Kartell collection will be on sale from January 2011 in leading multibrand boutiques, single-brand Moschino stores and Kartell flag stores throughout the world with a price of 85 euros.