LOS ANGELES, Jun 17, 2010 / — Tuesday night at Trousdale, Ryan Phillippe, Quentin Tarantino, Meagan Good, Nicky Hilton, Dr. Dre, Mark Sailing attended the unveiling of Dylan George’s new eye-catching campaign for the Fall 2010 collection.
Danny Guez, CEO and founder of Dylan George in collaboration with cutting-edge Hollywood ad agency Concept Arts and Senior Creative Director Aaron Michaelson, the innovative new campaign brings to life five distinct looks from their Fall 2010 collection to create a set of unique female characters that represent the different personalities of Dylan George.
Led by Senior Creative Director Aaron Michaelson and Dylan George founder and CEO Danny Guez, the innovative new campaign brings to life five distinct looks from their Fall 2010 collection to create a set of unique female characters that represent the different personalities of Dylan George.
These five powerful females are then given the “box office blockbuster” treatment as they are featured front and center in a series of five unique movie poster-style advertisements.
Meet Leslie, Alexandra, Mae, Anja and Eva…the five different personalities of Dylan George jeans.
“With Aaron’s amazing talent and track record in creating some of entertainment’s most widely-recognizable movie posters, we are thrilled to debut this sexy, stylish and unique campaign that is unlike anything seen before.”
“After seeing how popular Dylan George is with the hottest stars and style makers of Hollywood, I knew that this is a fashion brand that I could really have a lot of fun with,” added Aaron Michaelson, Senior Creative Director for Concept Arts.
“It’s very exciting to flex my creative boundaries and leverage our movie industry background to bring Dylan George to life in such a unique way.”
And as part of the celebratory party, singer Eve gave a mini concert sporting Dylan George snakeskin ponte pants, a black top and silver glittery shoes.