NEW YORK, Jul 8, 2010 / FW/ — Re-launching her online channel today, Rebecca Taylor surprised her fans and clients with the release of the short film “Beautiful Dreamer” which is as whimsical and as dreamy as her collections.
The newly revamped site is decorated in a palette of white, gray, black and pink hues. It has been updated to include great, new features including the ability to purchase electronic gift cards, updated display mechanisms and store locator tools, and a “real-time availability” function allowing shoppers to see how many items are left in a specific color and size.
The site now also offers a wish-list function and the new “Women in Rebecca Taylor” press room, which features editorial coverage and celebrities in Rebecca Taylor designs, giving customers the option to shop actual looks and purchase on the site.
