NEW YORK, Aug 18, 2010 / FW/ — David Beckham, James Bond, Jeremy Scott, Kazuki Kuraishi – they are famous in their own and they also have at least one thing in common – adidas.

As part of the Originals by Originals (ObyO) label, David Beckham by James Bond, Jeremy Scott, and Kazuki offer highly covetable apparel and footwear styles.

Each collection offers an assortment that expresses the designers’ individual take on adidas Originals products in their unique and versatile way.

adidas ObyO David Beckham by James Bond

The alliance of sport and style icon David Beckham and Undefeated founder James Bond brings to life a sophisticated men’s range that is all about selected premium materials in combination with contemporary, comfortable styles and subtle branding.

adidas ObyO Kazuki

Kazuki Kuraishi continues to lead Tokyo’s latest trends combining streetwear fashion with technical elements in a wearable manner that makes the line stand out from the crowd. This season’s range also picks up influences from vintage American sportswear and as well as from Tokyo-based brands LUKER by NEIGHBORHOOD, WHIZ Ltd. And Japanese DJ, Mintos.

adidas ObyO Jeremy Scott

Jeremy Scott’s illustrious glamorous and fashionable approach to adidas Originals’ classic sportswear is inspired this season by medieval times. Fabric details such as metal studs, beads and a dark and metallic colour palette bring the inspiration to life.