NEW YORK, Sep 4, 2010 / FW/ — Bringing her supermodel powers on the table, fashion icon Iman and her new IMAN Home designs, is collaborating with design consultant Carlos Mota to create the interiors of the VIP Mercedes-Benz Star Lounge.
“I am so excited to partner with Mercedes-Benz on this project,” said Iman. “We have worked tirelessly in preparation for the launch of IMAN Home and to have this forum, at Mercedes-Benz Fashion Week, is a great way to unveil the collection.”
IMAN Home designs are inspired by international locales and traditional, yet modern, crafts to bring a beautiful blend of cultural richness in the fabrics. The Mercedes-Benz Star Lounge serves as the first look at these designs from her collection, which launches in late September.
In conjunction with Iman’s bold decor elements, acclaimed interior designer and interiors and special events design consultant, Carlos Mota, provides his expertise and artistic direction to bring to life the 30′ by 26′ Mercedes-Benz Star Lounge.
“This is an exciting project for me,” said Mota. “It is great to be working with a team so attentive to detail and quality.”
No stranger to the fashion community, Mota, whose friends and supporters include many NYC tastemakers and designers, takes a seemingly ordinary room inside Lincoln Center and transforms the space into a safe haven for Mercedes-Benz Fashion Week VIPs. Those lucky enough to gain access to the lounge are transported to an exotic, almost tribal oasis equipped with cozy couches, chairs, daybeds, full bar and private sitting area.
The Mercedes-Benz Star Lounge is available to designers, celebrities, VIPs, media and guests, by invitation or through an access card provided by Mercedes-Benz.