MILAN, Sep 23, 2010 / — Winner of “Who Is On Next?” competition, Jerome C. Rousseau debuts at yoox.com with his Spring 2011 shoe collection comprised of four unique footwear styles.
Available exclusively at yoox.com, the Jerome C. Rousseau collection shall be presented as an interactive video featuring: ANTINEA: a metallic peep toe ankle boot available in two vibrant shades – realized exclusively for yoox.com – poison green and purple, VITI – an elegant sandal in a nude silk shade, AIZZA: the perfect stiletto pump in nude silk, and ZAUBER, a laser-cut cage sandal in black leather.
Thanks to this interactive experience, shoppers will simply be able to press play, enjoy the video and purchase the design of their choice.
Jerome C. Rousseau launched his luxury footwear collection during the fall 2008 season. His personal creations convey an individual flair and have a luxurious appeal, attracting a strong celebrity following including Kristen Stewart, Cameron Diaz, Scarlett Johansson, Katie Holmes and Drew Barrymore.
The Spring/Summer 2011 collection is both inspirational and diverse, with Rousseau’s influence building from a silhouette and the textures and prints inspired by the Glam and Disco eras. The designer is often inspired by Modern art, European design, pop culture and nightlife, and builds his designs in terms of their shape, silhouette and structure.
Within the collection there are daytime and evening shoes, stilettos, peep toes and sandals. The entire footwear collection was expertly handcrafted in Tuscany by Tuscan artisans, carefully demonstrating Jerome’s meticulous eye for detail.
Jerome C. Rousseau is the first footwear designer to be chosen as winner of the “Who Is On Next?” competition. Created and carried out by Alta Roma in collaboration with Vogue Italia, Yoox.com is one of the partners of this very prestigious competition.
With its participating on “Who Is On Next?” Yoox.com can continue its dedication towards scouting young fashion talents and also promoting Made in Italy.