MILAN, Sep 22, 2010 / — With a newly re-launched website, Moschino is leveraging new technologies as it live streams its Spring / Summer 2011 fashion show on www.moschino.com .
On September 24, 2010, Moschino fans across the globe will be invited to be part of the Moschino Spring/Summer 2011 Fashion Show, which will broadcast live on moschino.com from Milan at 9.30 am (Italian time). After live streaming, there is also the option to view the show “on demand” anytime, globally.
Moschino will offer for the first time ever, the novelty of a pre-order service which is available a few days after the streaming of the show. Visitors to moschino.com will have the chance to order their favourite item directly from the catwalk in their favourite colour and chosen size. When the item will be available in the boutique it will be dispatched directly to the client.
Moschino’s online boutique was recently restyled; customers can now buy clothes and accessories from women’s collection Moschino Donna, Moschino CheapAndChic and Love Moschino.
The new website emulates the Moschino universe. Information and news is shared about the Moschino brand from press, retail and window displays through to the celebrity dressing.
The restyling of moschino.com aims to be a more interactive and “visually friendly” experience, through the graphics and individuality of the site.
Additional characteristics of the new moschino.com are the multimedia options available, including exclusive videos, photos and social networking options. Internet users will now have the chance to become part of the Moschino world, as well as interact and relate to the creativity of the brand, creating a perfect synergy between online customers and Moschino.