LOS ANGELES, Oct 29, 2010/ — ACI Licensing announced today that Sugar, a California-based brand of fashion footwear, known for its “floatie” sandals, as well as great styles in shoes and boots, in Junior and Children’s sizes, has signed a long term license with E.S. Originals and SG Footwear.

Sugar has licensed boxed footwear and “floaties” to E.S. Originals and hanging footwear and slippers to SG Footwear. Both collections will be available at department stores and specialty shoe retailers throughout the United States beginning this winter, continuing to position Sugar as the ultimate “go-to” fashion brand in Juniors and Children’s.

“We are absolutely thrilled to have E.S. Originals and SG Footwear as our first licensees for footwear,” said Mary Boncutter, president at Sugar. “There is great momentum between the three companies and we look forward to building upon the new relationships and taking this next step for our brand.”

Joey Safdeye, CEO at E.S. Originals, shares the same sentiment about this new development stating, “We are very excited to add Sugar to complement our Rampage brand, as well as our private label business in the women’s area. This brand will continue to be instrumental in reaching the junior girl looking for affordable and cutting edge fashion.”

Licensing of hanging footwear including sandals, slippers and flip flops will be led by SG Footwear, who will be working closely with E.S. Originals in coordinating designs and ensuring synergy at the retail level. “We’re looking forward to our partnership with Sugar, and working closely with E.S. Originals to help bring this fantastic brand to retail,” said Bernard Leifer, CEO at SGCompanies.

The licensing deals were established and will be managed by ACI, who will be adding this to its rich portfolio of high-profile licensing programs. “As a company, we strive to create partnerships that are mutually beneficial and offer the parties involved a natural extension of their brand,” said Andy Cohan, Co-CEO at ACI. “Sugar’s signature style and loyal following, coupled with E.S. Originals and SG Footwear’s wide reach and proven record of impressive sales, will certainly ensure that all partners are poised for great success.”

Additional announcements about the specific products and their availability in retail, will be made in the coming months, just in time for the holiday shopping season.