NEW YORK, Oct 23, 2010 / — A catwalk show that was also a campaign shoot, Express took the New York City sidewalks Thursday, October 21st as it debuted its Spring / Summer 2011 collection.
With Manhattan’s Flat Iron district as backdrop, the runway images taken during the event will also be used at the Express Spring 2011 marketing campaign.
Showcasing the latest trends on the hottest models such as Erin Heatherton, Anne V, Eniko Mihalik, Jessica Hart, Ryan Kennedy and David Agbodji, the fifteen minute runway show was styled by Samira Nasr and shot by well-known runway photographer Dan Lecca, while famous fashion photographer Greg Kadel simultaneously shot the campaign.
Renowned models strutted the 70 foot long catwalk, showing off the new styles from the iconic brand. These models were on hand to celebrate and toast the first ever shoot of this nature, with an exclusive after-party at Don Hill’s in Tribeca featuring a live performance by Taylor Momsen’s band The Pretty Reckless and DJ Prince Peter.
Next month, Express plans to roll-out this formula in Miami, where the brand will again stage a runway show and campaign shoot to capture the next season’s styles and the spirit of Miami.