PARIS, Oct 18, 2010 / FW/ — Building on the momentum of recent boutique openings in Aventura, Dallas and Denver in the United States, Façonnable continues to strengthen its presence in the U.S. market with the launch of its e-commerce site.
Accessible at http://us.faconnable-store.com/ , the site currently ships to U.S. addresses only, to be followed by a European-based site by the end of 2010.
Expected to help meet the increasing demand for the Faconnable product, the new e-commerce channel is modeled as a virtual boutique showcasing the brand’s heritage as well as its redesigned image.
Currently, it features the Men’s and Women’s Fall/Winter 2010, including a wide range of signature casual and dress shirts, colorful knits and sweaters, formalwear, and footwear and accessories.
In addition to traditional product display, the site features specific size guides by product category, detailed product descriptions, and includes an important selection of the collection’s best selling pieces.
Founded in the 1950s by Jean Goldberg, Façonnable immediately became one of the most celebrated international menswear brands worldwide. The acquisition of Façonnable E by M1 group in July 2007 marks the beginning of a new era for the brand.
Authenticity, instinct and talent, the values at the heart of Façonnable, continue to express the signature of “modern elegance”. Façonnable collections for menswear and womenswear are available in the Façonnable boutiques and in the most prestigious retail and selected stores worldwide.