NEW YORK, Oct 29, 2010 / — Celebrating the 30th anniversary of its menswear collection, Perry Ellis is toasting customers and fans with a month-long initiative featuring daily giveaways, flash sales and a look back through the brand’s milestones.

During The 30 Days of Perry Ellis 30th Anniversary Giveaway, running from November 1 to the end of the month, the brand will be giving away select product¬—ranging from sportswear and underwear to accessories and fragrances —to selected winners who have registered for a chance to win on  

In addition, shoppers will have access to daily deals and exclusive prices on Fall 2010 and Holiday collections.

“We want to celebrate our anniversary with those who made Perry Ellis what it is today: our customers,” said Pablo de Echevarria, senior vice president of marketing for Perry Ellis. “What better way to mark our thirtieth year than by kicking off the holiday season with a bit of that giving spirit and great deals on great product.”

Legendary fashion designer Perry Ellis founded his men’s label in 1980 and it quickly revolutionized men’s casual clothing in America thanks to its non-traditional takes on modern classics.

Credited with popularizing many staples of classic American style, including casual sweaters and khakis, Perry Ellis has continued to resonate with American men under the direction of current creative director, John Crocco.

The 30 Days of Perry Ellis 30th Anniversary Giveaway is designed around the brand’s digital and social media platforms. The brand’s website will connect fans to the daily giveaway and sale through an interactive calendar that will reveal that day’s featured product.

Perry Ellis will also be promoting its 30th Anniversary—including highlights from the brand’s archives and milestones—through its Facebook page, , and Twitter feed, .

In addition, Perry Ellis is tapping the blogosphere to help pick giveaway winners. Perry Ellis designed a widget for the initiative that allows bloggers to participate in the event by inviting their readers to sign up for the daily “drawings.” See the link to the widget here:

Shoppers can also sign up for the contest on or on the brand’s Facebook page.

“The legacy of Perry Ellis is accessible, contemporary fashion. Thirty years later we still want to make stylish clothes available and relevant to men – whether that’s in the design of the clothes or the new ways we can connect to our fans online,” said creative director John Crocco.