DALLAS, Oct 20, 2010 / FW/ — With a very catchy name, Velvet Angels immediately sunk into the consciousness of shoe lovers when Joe Ponce, former lead designer for Gwen Stefani’s L.A.M.B launched it.

Of course, it helps that the shoes themselves are immediate fashionista obsessions with their sexy stiletto heels, height-adding platforms and edgy aesthetics.

Recently seen on Mariah Carey, Sandra Bullock and Kim Kardashian; but wait… Velvet Angels fans include Fergie, Paris Hilton, Lauren Conrad, Katie Cassidy, Ashley Greene, Kristen Bell, Keri Hilson, Rhianna, and Ashlee Simpson.