PARIS, Nov 29, 2010 / FW/ — For Spring 2011, Alberto Marani brings us to the bamboo grove, and thus subtly tells us about eco-friendly fashion without being blatant.

In the U.S., research shows that consumers have a “green” fatigue already. Though everyone is still concerned about the environment, saying that you are “green” is no longer enough. You have to prove that you are green.

Alberto Marani by just bringing his audience to the bamboo grove silently told his audience about “green fashion” and thus was very effective in conveying it. This is one case of a whisper being heard louder than a shout.