Justin Timberlake and Trace Ayala

NEW YORK, Nov 24, 2010 / — Target is partnering with William Rast, the premium denim and fashion brand co-founded by Trace Ayala and Justin Timberlake, to introduce an affordable, limited-edition collection for men and women.

Available only at Target, the William Rast for Target collection brings edge to premium denim, leather jackets and outerwear. Ranging in price from $16.99 to $199.99, the collection will be available only from Dec. 19, 2010 through Jan. 22, 2011 at most Target stores and on Target.com.

“Our guests rely on Target for our unique and innovative designer partnerships and the William Rast for Target collection is sure to deliver,” said Trish Adams, senior vice president, Target. “We’re excited to offer William Rast for Target just in time for the holidays, providing women and men with one of the most exciting brands in denim at a great price.”

The William Rast for Target collection delivers quality, design and comfort in denim. Styles from the exclusive line include skinny, bootcut and straight-leg, all with premium fit, wash and detailing. In addition, the collection features utilitarian and plaid woven shirts, along with motorcycle jackets, leggings and skirts. The men’s collection embodies a rugged style, while the women’s collection blends tomboy fashion with feminine tailoring.

William Rast was founded in 2005. Today, the Los Angeles-based clothing company is a complete lifestyle brand with contemporary men’s and women’s ready-to-wear collections, footwear and eyewear. William Rast retails for $50 to $700 in high-end department stores and boutiques in the United States.

The label is sold in Canada, Italy, Germany, Russia and the United Kingdom and has its own free-standing retail stores in Los Angeles, Miami, San Jose and Palm Springs, as well as an e-commerce site, www.williamrast.com .