NEW YORK, Jan 30, 2013/ — Leveraging the power of digital media, T by Alexander Wang takes an innovative road with its Spring 2013 campaign with its use of a comedy sketch starring comedienne Anjelah Johnson.

Reviving her famous Bon Qui Qui character (formerly of MADtv) from 2007, Anjelah Johnson is now a newly hired Alexander Wang store employee, since her short lived employment at King Burger. With rapper A$AP Rocky, creative ambassador of Barneys New York Simon Doonan, models Alessandra Ambrosio and Shannan Click as customers and actress Natasha Lyonne as the Store Manager, the movie short effectively highlights and promotes the T by Alexander Wang new line.

The video launched today, Wednesday, January 30, 2013 on and the Alexander Wang YouTube channel. Stay tuned…


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