MILAN, Nov 28, 2010 / FW/ — With the theme “All fashion has been contemporary,” new Italian brand “What’s More Alive Than You” (WMATY) announces its third creative call for designers to create fashion-art collections of bags, shoes and contemporary jewellery.

From November 23, 2010 to February 28, 2011, designers from all over the world can join with projects for bags, shoes and contemporary jewellery for men and women.

Once again everyone can send ideas to give a new perspective to fashion, turning objects into wearable artworks. What’s More Alive Than You® is the only brand whose collections are designed by people from all over the world, involved in the production process of objects.

Fashion collections to create a new concept of fashion which stands out for its originality, innovation and research: the brand WHAT’S MORE ALIVE THAN YOU® involves people from all over the world, with any education and passion, giving voice to different styles, cultures, and trends but bound by a single goal: to make fashion not just contemporary but also long lasting.

To participate please download the announcement or visit the page CREATIVE CALL at WMATY.COM

WHAT’S MORE ALIVE THAN YOU™ is a proprietary brand of WMATY, a new Italy-based manufacturer of Italian produced high-end shoes, bags, and contemporary jewellery.

Fashion items for WMATY’s collections are designed by university students of art, architecture, interior and fashion design from 92 countries and professionals from the fashion and design industries as well as those who, regardless of age, have good ideas and wish to see them realized and rewarded.

The name WHAT’S MORE ALIVE THAN YOU™ reveals the philosophy behind our products and our mission – striving to give fashion a new perspective by producing real artworks you can wear, conceived by people from all over the world and aimed at all those who are looking for shoes, bags and contemporary jewellery which tell a story and give a personal meaning, reaching beyond the fleeting trends of fashion.