MILAN, Feb 23, 2011 / FW/ — Call it “500 by Gucci”, a special edition Fiat 500 that was customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.
Launched on the opening day of Milan Fashion Week, the 500 by Gucci is presented in unique eye-catching glossy pearl glass paint, setting the stage for a neo-classic black and white film.
These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.
“Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci’s 90th anniversary year,” says Frida Giannini about Gucci’s collaboration with Fiat.
The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive.
The car will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.
It will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.
Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.
