LONDON, Feb 23, 2011 / — Fresh off of her Elle/British Fashion Council Talent Launch Pad Award, designer Zoe Jordan of Irwin & Jordan showcased her A/W 2011 Collection to a packed house of celebrities, stylists, editors, and London socialites alike.

With Stuart Rose, famed British Businessman and former CEO of British Retailer Marks & Spencer and Eddie Jordan, Zoe Jordan’s father and former Formula One racer sitting front row, Zoe Jordan sent out a modernist romantic collection that surprisingly also has a very urban feel to it.

Lace overlay on nude fabric were interspersed with metallic ensembles, thus creating an atmosphere of ultra modernism without being sci-fi.

Photos courtesy of Irwin & Jordan

London Fashion Week Fall 2011