LOS ANGELES, Feb 27, 2011 / — Piaget, principal supporter of The Independent Spirit Awards hosted a private lunch the 23rd February at Soho House to celebrate. Guests included Heather Graham, Minnie Driver, Rosario Dawson, Alice Eve, Lucy Punch, Edoardo Ponti, Charles Finch.

Piaget then hosted a VIP lounge at the awards ceremony itself the 26th February, guests visiting the lounge Eva Mendes, Terrence Howard, Zoe Zaldana, Oliver Cohen Jackson, Lucy Punch, Samuel Jackson to name but a few.

Then last night, Charles Finch, media entrepreneur, had his 3rd annual pre-Oscar dinner, with Chanel- small, focused and for friends, attended by Cate Blanchett, Naomi Watts, Mick Jagger, L’Wren Scott, Kevin Spacey, Tory Burch, Sharon Stone, Uma Thurman, January Jones, Drew Barrymore, Danny Huston, Paul Haggis, Camilla Belle, Emma Roberts, Lily Collins, Ginnifer Goodwin, Claire danes, Eric Dane and Isabel Lucas.

Recently Finch launched Chucs Dive and Mountain Shop, inspired by his Oscar winning father Peter Finch, and his grandfather, Captain George Ingle-Finch, who climbed Everest in 1922 and invented the down-filled jacket and the portable oxygen cylinder.