NEW YORK, Mar 9, 2011/ FW/ — Scheduled to hit theaters nationwide on March 18th and in the UK on March 23rd, “Limitless” starring Bradley Cooper and Robert De Niro is attracting the attention of even the hard core sci-fi fans while still catering to mainstream movie goers.

Limitless is a paranoia-fueled action thriller about an unsuccessful writer whose life is transformed by a top-secret “smart drug” that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life in this suspenseful and provocative film.

With the film stars Bradley Cooper and Abbie Cornish attending, the film premiered in New York last night at the Regal Union Square Theatre, Stadium 14.

VIP guests include T.V. Carpio and Alyssa Milano.