NEW YORK, Mar 1, 2011 / FW/ — Y-3 is starting its second decade with a bang. After a high profile 10th anniversary party in Paris and a successful Fall 2011 catwalk show, the famed label is launching its first online store this month on www.Y-3.com
The launch is timed with the arrival of the Spring/Summer 2011 collection in-store. ‘Since 2004, Y-3 has expanded its retail business across Asia, Europe, the Middle East and the US. With Y-3 being available online we commit to offering impeccable quality at the highest service to our global clientele.’
Hermann Deininger, CMO adidas Sport Style Division
adidas and Yohji Yamamoto pioneered the fusion of sport and style in 2001 with their initial collaboration of exclusive footwear styles designed by adidas for Yohji Yamamoto’s signature line. Subsequently Y-3 launched in October 2002 with the Spring/Summer 2003 season in Paris. The online store opening will mark ten years of this successful partnership.
The online store will carry the full range including men’s and women’s apparel, footwear, accessories and kids. It will be accessible in Europe, Russia, the United States and across select Asian countries. Further regions will open in the near future with languages localized in German, French, English, Italian and Japanese.
adidas and Yohji Yamamoto celebrate the opening by inviting customers to special previews, promotions and free shipping. This will be available online exclusively until mid March 2011.