NEW YORK, Jun 30, 2011/ FW/ — It’s hot and I don’t mean just the temperature. Alessandra Ambrosio and Heidi Klum were seen wearing Siwy jeans this past week and they brought the thermometer up several degrees.

Alessandra Ambrosio was out and about in NYC with her family last June 29th wearing Siwy Madeleine, Cut-Off Shorts w/ Exposed Pocket.

Heidi Klum took her kids to Puppet Works in Brooklyn last June 26th wearing Siwy Camilla, Cut-Off Shorts in desert rose.

SIWY, the namesake Collection by Michelle Siwy was launched in the Spring of 2005 in downtown New York City offering the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit.

Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude.

Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons including Kate Moss, Sienna Miller, Nicole Richie, Selma Blair, Rachel Bilson and the list of celebrity supporters continues to grow with every new collection launched.

Siwy is currently distributed internationally in Canada, UK, Belgium, France, Italy, Greece, Netherlands, Germany, Austria, Switzerland, Taiwan, Japan and Australia. In the US, the brand retails at Ron Herman, American Rag, Intermix, Henri Bendel’s, Madison, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus to name a few, as well as several online retailers specializing in celebrity style and newest trends.

Internationally, Siwy is carried in Harvey Nichols, Gallery La Fayette, Mountaigne Market, Gio Moretti, Barneys in Tokyo, Lane Crawford in Hong Kong as well as many other prestigious stores worldwide.

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