LONDON, Jul 27, 2011/FW/ — Continuing to leverage the power of the mobile web, Stella McCartney is launching the second issue of her iPad App available for download on iTunes next week.
The new App features an edition of Stella’s World where you can browse through news, photos and videos about the brand.
A gallery of images from the recently launched “Linda McCartney, a life in Photographs” book by Taschen personally selected by Stella are available for viewing. A behind the scenes documentation of British Olympiads from the latest Team GB ad campaign shot by Jacob Sutton.
A first glimpse backstage at the Winter 2011 show in Paris, a sneak preview of the Spring 2012 collection presented in New York this summer, a making off video of this year’s MET Gala dresses and new playful interactive functions.