NEW YORK, Oct 5, 2011/ FW/ — Last night, the global launch of the ck one shock fragrances was celebrated with an invitation-only event at GunBar in New York City’s Meatpacking District.
Musician Joe Jonas and actor Chace Crawford attended as special guests, joining cast members of the ck one shock advertising campaign, including singer/songwriter Sky Ferreira, British boxing champion Robert Evans, musician Ian Mellencamp, and model Herieth Paul.
In addition to the ck one shock cast in attendance, Calvin Klein Collection also wardrobed Mr. Jonas and Mr. Crawford for the evening.
Later in the evening, Ms. Ferreira performed an exclusive DJ set alongside New York City-based DJs, The Misshapes’ Greg Krelenstein and Leigh Lezark.
ck one shock for her and him mark the first non-shared fragrances in the ck one portfolio. The addictive, new skin scents capture the individual gender identity that represents youth culture today.
ck one shock for her is a juicy, flavorful oriental that blends fierce florals with liquid chocolate and warms into a sexy skin musk. ck one shock for him is an energetic oriental with smooth spice and a masculine tobacco musk.
The advertising campaign, shot by legendary photographer Steven Meisel, exerts a sexual, voyeuristic energy set in the theme of a nighttime dance party. ck one shock for her and him is now available at department and specialty stores nationwide. For more information, visit www.ckone.com .
Photos by: © 2011 Sara Jaye Weiss