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Vivienne Westwood Teams up with UNEP to GreenUp Europe

Aurore Morisse (modelling the tree-shirt) & Dame Vivienne Westwood

LONDON, Oct 14, 2011/ — British fashion designer Dame Vivienne Westwood recently put art in the service of sustainable development. At the launch of the UN Environment Programme (UNEP)’s new ‘GreenUp’ initiative, conceived to bring the Green Economy closer to Europeans, Dame Vivienne unveiled a ‘Tree-shirt’ to raise funds for re-connecting Europe’s forests.

Forests across the globe will be central to combating climate change and a key part of realizing a low carbon, resource efficient Green Economy studies show. The essential Vivienne Westwood design was printed on shirts donated by the Anvil Eco T-Shirt Collection- and each shirt includes a Shirt Scan- Code with additional information on the GreenUp programme.

Achim Steiner, UN Under-Secretary General and UNEP Executive Director, underlined at the launch: “GreenUp, with the help of Dame Vivienne, can assist to demystify the Green Economy and make it practical so that people can make a difference.”

Dame Vivienne emphasized that “the most important part is that it is absolutely crucial to involve the public. Public opinion is the only thing to save us. Without it, I do believe we are an endangered species.”

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