BERLIN, Dec 21, 2011/ — Slated on January 18 to 21, 2012, the Fall 2012/Winter 2013 Berlin season is off to a good start with Escada Sport, Hugo and Schumacher – venerable German fashion houses signing up early to join the roster of designers and labels unveiling their collection at Strasse Des 17 Juni at Bradenburg Gate.
The first designers and brands to have confirmed their participation in Mercedes-Benz Fashion Week Berlin are ALEXANDRA KIESEL (Designer for Tomorrow 2011), ANJA GOCKEL, AUGUSTIN TEBOUL, BLACKY DRESS, BLAME, CHRISTINA DUXA, DAWID TOMASZEWSKI, DIETRICH EMTER, DIMITRI, DONT SHOOT THE MESSENGERS, EP_ANOUI, ESCADA Sport, EVA & BERNARD, GREEN SHOWROOM, GUIDO MARIA KRETSCHMER, HUGO by HUGO BOSS, INDIAN DESIGNERS (ANEETH ARORA, KALLOL DATTA), IRINA SCHROTTER, ISSEVER BAHRI, JULIAANDBEN, KARLOTTA WILDE, KAVIAR GAUCHE, KILIAN KERNER, LALA BERLIN, LAURÈL, LENA HOSCHEK, MAJACO, MALAIKARAISS, MICHALSKY, MINX by Eva Lutz, MONGRELS IN COMMON, ODEUR, PATRICK MOHR, PERRET SCHAAD, REBEKKA RUÉTZ, RENA LANGE, ROMANIAN DESIGNERS (LENA CRIVEANU, LUCIAN BROSCATEAN, TWENTY(2)TOO), SCHUMACHER, SEBASTIAN ELLRICH, SISSI GOETZE, STEPHAN PELGER, VON BARDONITZ, WOOD WOOD and 1913BERLIN by Yujia Zhai-Petrow
“We continue to have the tremendous support of the designers and fashion industry in Germany for Mercedes-Benz Fashion Week Berlin and are very pleased with the turnout of German brands who again have decided to participate in the event, including ESCADA Sport who is helping us kick off the shows this season”, says Peter Levy, Managing Director and Senior Vice President IMG Fashion Worldwide.
“Berlin has become a Mecca for those whose sensibility is to be innovative, creative or avant-garde and it makes us proud we get to present all these wonderful labels at our event.”
The Opening Show of Mercedes-Benz Fashion Week Autumn/Winter 2012 will be ESCADA Sport, for the first time presenting their newest collection inside the fashion tent facing Brandenburg Gate. In addition to the catwalk shows and presentations there, the event is strategically timed to align with the various trade fairs and industry events which bring Berlin alive with the global fashion industry twice each year.