PARIS, Mar 30, 2012/ — This year, for the very first time and for the next three years, official festival partner Chloé Fashion House is offering 10 laureates the chance to take part in the Chloé Prize, an award worth 15,000€ to the winner.
Participants will create a silhouette in the spirit of the Chloé tradition, demonstrating expertise in luxury ready-to-wear combined with a naturally elegant, spontaneous and modern feminine style.
Gaby Aghion founded Chloé in 1952 and has throughout the years, given a chance to young talented people, allowing them to express their creativity.
In the sixties, Chloé took under its wing a group of young designers from the left bank of Paris full of style and visionary ideas that allowed the House to meet its first great success.
Then came Karl Lagerfeld, followed by Martine Sitbon, Stella McCartney and Phoebe Philo who managed among others to perpetuate the ultra feminine image of the brand.
Clare Waight Keller has occupied the position of Creative Director since June 1st 2011. She brings her creative vision into play with modernity and sophistication, fundamental values associated with Chloé for the past 60 years.
It is only natural for Chloé to support the International Festival of Fashion and photography in Hyères, which has always encouraged the up and coming talents.
The 27th edition of the Hyères Festival International de Mode & de Photographie will be held on April 27-30, 2012.