CANNES, May 24, 2012/ — Tuesday, while the 65th Cannes Film Festival is in full swing, denim aficionados found their way to Cote d’Azur to attend the opening of the G-Star flagship store in the French Riviera.
The store was officially opened by G-Star’s forthcoming campaign face, American actor Caleb Landry Jones and English singer-songwriter Anna Calvi.
Young rising American actor Caleb Landry Jones (X-Men: First class and Antiviral) will feature in the Autumn/Winter 2012 campaign shot by photographer Anton Corbijn. The female face that features alongside Caleb Landry Jones and the Autumn/Winter 2012 G-Star campaign itself will be revealed at the Bread and Butter tradeshow in Berlin on July 4th 2012.
The opening of the new G-Star store was attended by English singer-songwriter Anna Calvi, who gave an acoustic performance. DJ Jean-Benoît Dunckel, formerly part of the electronica duo Air and electro pop band Tomorrow’s World, also gave an in-store performance.
Guests of the opening ceremony were Lou Lesage, Beatrice Rosen, Delphine Chaneac, Shirley Bousquet, Christophe Barratier and Aurelien Wiik.
At the Cannes store opening G-Star also presented the travelling Denim Museum, containing the RAW Art Series that contextualizes denim as collectable art objects. Included in the opening event was also the G-Star Pop-up show, transforming a catwalk show into real live interaction on a mini scale.
The new G-Star flagship store in Cannes on the Cote d’Azur is a continuation of the brand’s global expansion. Recently opened flagship store locations include: Rodeo Drive in Beverly Hills, Causeway Bay in Hong Kong and Ginza in Tokyo.