NEW YORK, Feb 6, 2013/ — Fashion week does not officially start till tomorrow but last night John Varvatos surprised fashionistas by launching the Style & Substance campaign via a cocktail party on fashion week eve.

In his press notes, John Varvatos defined the “Style & Substance” campaign as “a tribute to the men of John Varvatos, what they stand for and the integrity of their work.”

Named in the campaign as men with “Style & Substance” are entrepreneur Pete Cashmore, Chef Michael Chernow, comedian Anthony Jeselnik, actor Vincent Piazza, NY Yankee Nick Swisher and restauranter Michael Voltaggio.

Give a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.