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John Varvatos Launches Style & Substance Campaign

NEW YORK, Feb 6, 2013/ — Fashion week does not officially start till tomorrow but last night John Varvatos surprised fashionistas by launching the Style & Substance campaign via a cocktail party on fashion week eve.

In his press notes, John Varvatos defined the “Style & Substance” campaign as “a tribute to the men of John Varvatos, what they stand for and the integrity of their work.”

Named in the campaign as men with “Style & Substance” are entrepreneur Pete Cashmore, Chef Michael Chernow, comedian Anthony Jeselnik, actor Vincent Piazza, NY Yankee Nick Swisher and restauranter Michael Voltaggio.

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