DALLAS, Sep 17, 2013/ — This Fall, Barbie is stepping out in a new look – iconic Hervé Léger bandage dress in a scarlet red. This brand new collector edition Barbie is expected to hit stores in mid October 2013, just in time for the Christmas shopping season.
Reasonably prices for $150, the Hervé Léger by Max Azria Barbie will be sold exclusively at Hervé Léger by Max Azria retail stores, select Neiman Marcus retail stores, and on BarbieCollector.com.
Commenting on the dress choice for the Hervé Léger by Max Azria Barbie, Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP said, “Deciding how to dress Barbie was such a hard decision because we knew it had to be classic and timeless. We went with an iconic bandage dress in a scarlet red. We also wanted her to have an aspirational look, so we included a look from our Runway collection. As you can imagine, the biggest challenge was the scaling down of the knit.”
Barbie’s dresses are replicas of the original dresses and along with the doll you can get both dresses in real life sizes sold exclusively at Neiman Marcus and Hervé Léger by Max Azria boutiques.
Barbie’s miniature dresses will be constructed out of authentic Hervé Léger by Max Azria bandages and yarns and will be manufactured at the same factory that produces the full designer collection. Her dresses and accessories will also be available in life-size.
The Hervé Léger by Max Azria Barbie® doll dons a, red bandage dress, accented with a black corset harness belt, black gladiator boots and a signature black and gold clutch.
Never one to go without options, the Hervé Léger by Max Azria Barbie® doll also includes a full outfit change – complete with a second runway-inspired, black and white jacquard dress, open-toe booties and a black studded clutch.
For the ultimate collector, the fashions and accessories are also available in life-size from the Hervé Léger by Max Azria collection.
In an unparalleled offering to collectors, this Barbie® doll’s miniature dresses are constructed out of authentic Hervé Léger by Max Azria bandages and yarns, and are manufactured at the same factory that produces the full designer collection.
Collectors can own an authentic piece of Hervé Léger fashion, made accessible through this stylish collaboration with Barbie®