perfumista avenue 01NEW YORK, Nov 5, 2013/ — Perfumes are all about dreams—and about the power of scents to make our dreams come true. At Bond No. 9, the New York-centric perfumery, the scent-makers had an ongoing dream of their own.

That dream was of a New York neighborhood where absolutely everyone wore fragrance—executives … professionals … careerists … bon vivants … singles … marrieds … mothers and fathers … shopkeepers … bank tellers … doormen … postmen … taxi drivers … bus drivers … even the pizza delivery guys.

By 2013, as the company’s 10th year rolled in, as an anniversary gift to themselves, Bond No. 9 designed a parfum for this fantasy street that was filled to the brim with perfume wearers. It was envisioned as not in any particular part of town—instead, it partakes of the best of all of New York: the elegance of the Upper East Side, the culturati atmosphere of the Upper West, the high-voltage energy of Midtown, the bohemian verve of Downtown and the Manhattan-ized parts of Brooklyn, and the lively dynamism of the outer boroughs. This imaginary thoroughfare, which was named Perfumista Avenue, hovers all around town.

While most of the company’s 68 parfums are gender-non-specific, Perfumista Avenue which arrived in stores on September 15, 2013, was formulated for women—and specifically for a New York breed of woman who is stunning, bold, sexy, fearless, and daring; who knows what she wants, who is passionate, forthright, assured. She looks the part too, dressing with style and pizazz. But while she may be polished and manicured, she’s a bit insouciant too.

perfumista avenue 02There are many who say that the template for exquisitely beautiful and accomplished women was set in New York. But Perfumista Avenue was made for women everywhere who exhibit a New York state of mind.

The Perfumista Avenue bottle is a perfect match for this forthright, spontaneous scent. For starters, its color: a strong, vivid magenta with a shimmering metallic cast. No everyday color, magenta contains a blend of two wavelengths: red, conveying, passion, power, and eroticism; and violet, associated with intuition and psychic powers.

Perfumista Avenue is now available in stores and sold at Bond No. 9’s five New York stores, Saks Fifth Avenue, select Nordstrom stores, Harrods, and Price: 100ml, $340; 50ml, $260; body silk, $160; candle, $150; pocket spray, $95.

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