NEW YORK, Jan 21, 2014/ — The nights might still be longer but spring is definitely coming! If unsure, just check out print, digital and outdoor ads and you will see the Spring 2014 global multimedia advertising campaigns for the Calvin Klein Collection, Calvin Klein Jeans and Calvin Klein white label brands.
Alright, some would say that spring ad campaigns are not as reliable as the groundhog in predicting when Spring really comes. But, quite frankly, the photos by Mert Alas & Marcus Piggott, who shot the campaign, just make you think of warmer days! It features models Vanessa Axente and Clark Bockelman.
Ms. Axente is also the face of new women’s fragrance, endless euphoria Calvin Klein, and was previously featured in the women’s Fall 2013 Calvin Klein Collection campaign. . Mr. Bockelman closed both the men’s Spring and Fall 2014 Calvin Klein Collection runway shows in Milan, and this marks his debut campaign for the brand.
Shot in London, England, the Calvin Klein Collection campaign was produced under the creative direction of Calvin Klein’s in-house ad agency and creative studio working with consulting creative director Fabien Baron of Baron + Baron.
This season’s Calvin Klein Jeans advertising campaign was shot by Mario Sorrenti in East Hampton, New York and features Ms. Axente alongside Matt Terry.
Mr. Terry has been featured in several campaigns for the house, including the global advertising campaigns for Calvin Klein Collection (Fall 2013); Calvin Klein Underwear (Fall 2013, Spring 2013 and Spring 2012); Calvin Klein Jeans (Spring 2012); and the soon-to-be-released Calvin Klein Watches + Jewelry (Spring 2014). He is also the current face of Calvin Klein’s DARK OBSESSION for men fragrance.
The Spring 2014 Calvin Klein white label campaign was shot by Mr. Sorrenti in Montauk, New York, and features models Edita Vilkeviciute and Tyson Ballou. This season, Ms. Vilkeviciute also appears in the upcoming Calvin Klein Watches + Jewelry campaign. This season, Ms. Vilkeviciute also appears in the upcoming Calvin Klein Watches + Jewelry campaign.
Calvin Klein’s in-house studio also oversaw creative direction of the Spring 2014 advertising campaigns for the Calvin Klein white label and Calvin Klein Jeans brands.
IMAGE CREDITS: Calvin Klein Collection: © 2014 Mert Alas & Marcus Piggott
Calvin Klein Jeans: © 2014 Mario Sorrenti
Calvin Klein white label: © 2014 Mario Sorrenti