BIEL, Switzerland, Apr 2, 2014/ — Last Thursday, March 27th, ck Calvin Klein Watch + Jewelry announced a watch and jewelry design competition for students at with IED (Istituto Europeo di Design) in Milan, Donghua University in Shanghai and the Fashion Institute of Technology (FIT) in New York City.
The announcement was made in an invitation-only dinner which also featured a musical performance by contemporary violinist Charlie Siem. It was held at the fine art museum in Kunstmuseum Basel, in Switzerland, in conjunction with BaselWorld 2014, the world’s largest watch and jewelry fair
At the dinner, Laura Burdese, President of Calvin Klein Watches + Jewelry, announced that Calvin Klein Watches + Jewelry has partnered with IED (Istituto Europeo di Design) in Milan, Donghua University in Shanghai and the Fashion Institute of Technology (FIT) in New York City to host a watch and jewelry design competition for their students.
Participating students at all three schools will present watch and jewelry designs incorporating their interpretation of the Calvin Klein Watches + Jewelry brand.
The contest gives students real-world experience and potential global exposure for their proposed designs, while the brand gains insight into the fresh visions of emerging design talents from three respected design schools spanning three continents.
Student submissions will be evaluated upon their creative use of materials, details, and packaging, as well as ease of use and functionality, in keeping with the Calvin Klein brand aesthetic.
Judging will take place during Spring 2014 and winners from each school will receive a pre-determined cash prize and the first place winner from each school will have their work displayed at BaselWorld 2015.
Judges for the design competition include Ms. Burdese, Ulrich Grimm, Creative Director of Calvin Klein’s Men’s & Women’s Shoes & Accessories; popular bloggers Chiara Ferragni, founder of The Blonde Salad (based in Milan, Italy); photographer, blogger, and model Hanneli Mustaparta, who is a contributor to Calvin Klein’s official social media platforms; and model, blogger and creative director Nicole Warne of Gary Pepper Girl (from Sydney, Australia) – all of whom were in attendance at the event.
For the evening, Ms. Ferragni, Ms. Mustaparta and Ms. Warne, as well as Mr. Siem, were all wardrobed in Calvin Klein Collection and the latest styles from the Calvin Klein Watches + Jewelry line.
ck Calvin Klein Watch + Jewelry Co. Ltd. is a joint venture between Calvin Klein, Inc. and Swatch Group.
IMAGE CREDITS: © 2014 Clemens Bilan/Getty Images -or- Thomas Niedermüller/Getty Images