NEW YORK, Apr 4, 2014/ — Mark your calendars! In May 2014, David Beckham will launch the David Beckham Bodywear swimwear line in selected H&M stores. The collection consists of three different styles: boardshorts, swimshorts and trunks.
Following David Beckham Bodywear’s design philosophy of “fit, performance, comfort and style,” the new swimwear collection offers a fresh update on classic masculine style.
The trunks and swimshorts come in single colours, while the longer boardshorts also come in colour blocks, and in a graphic check.
“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer. We’ve worked hard to create new classics for men, with great fit, comfort and also style”, says David Beckham.
David will appear in a new campaign for the launch shot by Glen Luchford, with images of David wearing each of the swimwear styles. The collection will be available in all H&M stores that stock menswear and online from May 22.