KENTA MATSUSHIGEPARIS, Apr 28, 2014/ — Held on April 25-28, 2014, the 29th International Festival of Fashion & Photography in Hyeres awarded Kenta Matsushige of Japan the most coveted honor of Grand Prix of the Jury Premiere Vision.

“It was a very tough decision for all the jurors because every designer represented so many different aspects of values we admire for this prize. Kenta represents a designer that embodies longevity, a dedication to details, a coherent expression, and a sense of modernity we all felt deserving of the Grand Prix award,” commented the members of the jury.

For 2014, the Fashion Jury consisted of CAROL LIM & HUMBERTO LEON (Creative directors of KENZO, presidents of the jury, Paris), PAMELA GOLBIN (General curator, Fashion and Textile, Les Arts Décoratifs, Paris), SPIKE JONZE (Film director, Los Angeles), JAY MASSACRET (Fashion Director, V Magazine and V Man, New York), JAIME PERLMAN (Creative director, British Vogue, London), CHLOË SEVIGNY (Actress, New York), CAROL SONG (Head buyer at Opening Ceremony, New York), ERIC WILSON (Fashion news director, American InStyle, New York).

As the Grand Prix winner, Kenta Matsushige will receive:

  • a grant of 15,000 euros offered by PREMIERE VISION and a high level of visibility at both Première Vision New-York and Première Vision Paris shows
  • a collaborative project with some of CHANEL’s Métiers d’art, up to 15,000 euros
  • a collaboration with PETIT BATEAU on one or more of its products which are emblematic

As at each edition, Première Vision once again welcomed the 10 finalists last February. These young designers were able to meet the exhibitors and manufacturers of the Première Vision show. Depending on their projects, they were able to choose their yarns, fabrics or accessories. They were also accompanied during the making of their collection.

Other winners are:

Chloé Prize:
ROSHI PORKAR (Austria, Womenswear collection)

LISELORE FROWIJN – Afternoon of a Replicant (Netherlands, Womenswear collection)

The Chloe Prize went ex aequo to Roshi Porkar and Liselore Frowijn.
The prize was given along with a grant of 15 000 euros for each designers in order to support their creations.

Special Distinction of the Jury – Opening Ceremony Dotation
Ukraine, Collection Femme

“We are very excited to give a Special Distinction of the jury to Yulia Yefimtchuck because we feel that she proposes a strong point of view, a purity, and a sense of strength. She will be carried at Opening Ceremony for 2 seasons,” commented Carol Lim and Humberto Leon.

Public Prize / City of Hyeres

Dream catcher
France, Womenswear collection

The Public Prize / City of Hyeres went to Coralie Marabelle


Mercedes-Benz will invite one of the designers to showcase his or her collection in Berlin during the Mercedes-Benz Fashion Week Berlin, in collaboration withthe German edition of ELLE magazine.

The Galeries Lafayette Group will offer a visibility to the award winning creations throughout the network of the Galeries Lafayette.

The Camper shoe brand will offer to Louis-Gabriel Nouchi a ten days long workshop in Majorca at the Camper foundation.

Eyes on Talents invites all finalists of each category to have their page with profile and online portfolio on Eyes on Talents. Festival of Hyeres Winners will benefit in addition with special communication towards Eyes on Talents member brands.

Puntoseta offers to all awarded designers an original printed fabric.

Catwalk Pictures offers to Kenta Matsushige the pictures of its next fashion show during Paris fashion week.

All of the selected candidates have benefit from the support of the Festival’s partners : original printed fabrics will be on offer by Puntoseta, crystals from the SWAROVSKI, Merino wool from The Woolmark Company. Givaudan created a perfume for each of the ten competing designer.

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