Fashion Jewelry News

Monique Lhuillier Goes Platinum

PLATINUM GUILD INTERNATIONAL USA MONIQUE LHUILLIERNEW YORK, Apr 12, 2014/ —- Monique Lhuillier, known for her sophisticated, luxurious and feminine creations is expanding her brand of allure and glamour to platinum jewelry with a partnership with Platinum Guild International USA (PGI-USA),

Dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade, PGI-USA sees its partnership with Monique Lhuillier is one of its most exciting initiatives to date, according to Huw Daniel, PGI-USA President.

“Monique made a conscious decision to have her debut bridal jewelry line available exclusively in platinum. She has a natural affinity with platinum for its premium look, feel and durability, and her presence in the bridal space naturally complements platinum’s leadership role,” commented Mr. Daniel.

Monique’s recent foray into jewelry began with a collection of platinum engagement rings and wedding bands sold exclusively at Blue Nile, the world’s largest online jeweler, and has since expanded into a full fine jewelry line.

Her platinum engagement rings nod to the individuality of the millennial bride by offering four collections appealing to different styles: Romantic, Modern, Antiquity and Tradition. Throughout the program, Monique will speak to the exceptional qualities of platinum and why it is her metal of choice for these special pieces via both social and traditional media.

“I am very excited about the PGI partnership,” says Monique. “It truly is the most natural fit as I feel strongly that every wedding ring I design is made with premium quality platinum. I encourage my brides to invest in platinum; its long-lasting, natural white beauty and durability make it the most precious of metals as well as an eternal symbol of an enduring relationship.”

 

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