NEW YORK, May 22, 2014/ — With summer’s official start this Monday, Converse releases the second sneaker collection in collaboration with French fashion house, Maison Martin Margiela.
Available for purchase globally on Friday, May 23 at Converse San Francisco, Santa Monica and Soho stores, Maison Martin Margiela stores, select Converse First String retailers, and www.Converse.com, the new Converse First String is a limited edition collection and restricted to a specific number of copies.
With a very affordable US$250 suggested retail price, the new Converse Maison Martin Margiela First String collection extends the original evolving white overpaint concept with the Converse All Star Chuck ‘70 and Converse Jack Purcell sneakers in ultra-soft premium leather.
The buttery leather transforms the sneakers’ interior and exterior for luxury and comfort, while the collaboration’s pure white hand-painted upper emphasizes the simple beauty and silhouette of the iconic footwear.
The more the Converse Maison Martin Margiela sneakers are worn, the more the overpaint loosens its hold, elegantly cracking to reveal the hidden, bold color.
Original heritage colorways from the Converse archives are slowly revealed through four distinct styles: Amber Glow and True Navy with the Converse All Star Chuck ’70 and Azure Blue and Biking Red with the Converse Jack Purcell.
The sneaker also features the discreet yet distinguishable Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non-painted lace options.