NEW YORK, Jun 5, 2009 / FW/ — Grammy award winning, multi-talented producer/writer Dallas Austin has added fashion designer to his expansive resume with The Rowdy Collection, his new menswear line.
With the mantra, “Rowdy is a lifestyle, it’s the way you walk, talk. It’s unapologetically bad-ass…” the brand has garnered phenomenal buzz throughout the country and has been worn by countless celebrities including Diddy, Brody Jenner, Jay Z, Nick Cannon, Eddie Murphy, and many more.
The Rowdy collection is sold in more than 80 specialty boutiques in the US, catering to trendsetters, tastemakers and celebrities. In October of 2008, Dallas opened The Rowdy Collection flagship store and headquarters opened in Atlanta.
Customized tees can also be purchased at www.rowdyteez.com.
Already well known in the music and film industries, Dallas Austin has also garnered attention for his personal style- refusing to be placed in a box, especially to be cornered as strictly hip-hop or street.
In fact, the impresario exemplifies a melting pot of cultures and ideas when it comes to his gear, with a bit of punk, rocker, racer, bling king and prep school rude boy—Austin brings all of this to The Rowdy Collection, a direct extension of his creative vision.
Don’t forget to visit Dallas Austin on his myspace page www.myspace.com/dallasaustin, jam to tunes from his new album, The Dallas Austin Experience, and stay up to date with what’s going on in the world of Rowdy.