DALLAS, Jun 12, 2014/ — The Summer equinox is on June 21st and Lilly Pulitzer fans are celebrating the long-awaited first day of summer by making it the National Wear Your Lilly Day.
Summer is bolder and brighter and in the world of fashion, Lilly is THE resort brand to fulfill those requirements. The perfect answer to a jet-set lifestyle inspired by their Palm Beach roots, the Lilly world is filled with bright colors and wild prints.
Whether you’re at a pool-side soiree, weekend wedding or burying your toes in the sand, Lilly Pulitzer’s classic chic styles and personality-filled prints are always bound to kick your summer into high gear.
Lilly will also be spreading the celebration on June 21st in-store, online, and via their social media platforms. Follow Lilly Pulitzer on Instagram to see colorful prints and sunny illustrations custom made by the Lilly Print Studio.
Taking the social media a step further, this summer Lilly is innovating with a user-generated content gallery via Offerpop Commerce that turns the hashtag #summerinlilly into a shoppable feed from bright & stylish Lilly Girls.
Finally, Lilly Pulitzer retail and signature stores will be partying Saturday, June 21st with music, sips & sweets, giveaways and much more!
Shop the Summer Collection at www.lillypuliter.com so you are ready for the First Day of Summer!