Bridget Moynahan for NYDJ (2)

NEW YORK, Jul 16, 2014/ — Bridget Moynahan sheds her “Blue Bloods” Assistant DA Erin Reagan persona when legendary photographer Peggy Sirota captured her as the face of NYDJ Fall 2014 campaign.

Launching today on, the “Live in Slim” campaign celebrates the brand’s signature Original Slimming Fit and the essence of California style, an aesthetic embraced by the Los Angeles-based brand.

The ads, which was lensed by Peggy Sirota, capture the golden light of Los Angeles, offering a gorgeous backdrop for Moynahan outfitted in the brand’s latest denim styles, jackets and sweaters.

A long-time fan of the brand, the Blue Bloods star embodies the sentiment and essence of the brand’s ethos of effortlessly chic clothing with superior fit and comfort.

Moynahan follows model and photographer Helena Christensen, who appeared as the brand’s first-ever face in Fall 2013.

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