NEW YORK, Sep 6, 2014/ —Piperlime, the online boutique known for being shoppers’ connection to chic, hosted a Fashion Week party at its SoHo store last night to kick off the launch of its brand new website, as well as the first-ever Piperlime Collection.
Guests in attendance included Piperlime Guest Editor Olivia Palermo and her new husband Johannes Huebl, Jamie Chung, Poppy Delevingne, Peyton List, Piperlime’s Director of Design & Trend Jamie Lewin, with Harley Viera Newton as the DJ.
Since Piperlime’s launch in 2006, the brand has sought to meet customers’ desire to always be street- style ready. Inspired by their always-evolving, social media-savvy girl, Piperlime has enhanced its website to include streams of images filtered directly from Instagram providing customers with endless inspiration from fashion “it” girls to everyday women with effortless style.
Shoppers will be able to click on these social images and shop the items to make these looks their own. Piperlime now feels like you are shopping the social feeds of the girl who always gets it right. Piperlime product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.
“We’re excited to integrate social media into our customers’ shopping experiences,” says Lexi Tawes, Vice President and General Manager of Piperlime. “Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we’ve become a style resource.”
Already known for providing access to celebrity style icons such as Piperlime Guest Editor Olivia Palermo, the brand also celebrates the evolution of the Guest Editor Program by featuring 25 “It Girls” whose social media feeds are just the type the Piperlime customer wants to shop. The program, which will kick-off with Supermodel Chrissy Teigen, will provide Piperlime customers with advice and tips from style stars such as Socialite Poppy Delevingne, Fashion Designer Claire Vivier, Blogger Julia Engel of Gal Meets Glam, Musician ZZ Ward, NYC Influencer Christina Tosi of Momofuku Milk Bar and many more.
[DARBY RADCLIFF] Photo Credit: Michael Simon/Startraks